Shimmer Pressed Eyeshadow

Objective: To create a cool toned, buildable, blendable, and ceasefree eyeshadow palette that does not contain a petroleum based emollient. Suitable for all skin types but, geared towards older skin. Must also be able to hold fine details when pressed with decorative stamping and still maintain a degree of softness for ease of use. All colorants must be eye and lip safe in order to facilitate flexible usage.

Audience: All ages but, geared towards women with creative flair over the age of 35 with cool or olive skin tones. Can be marketed as a multiple use product such as a blush, highlight, or lip topper. May also be marketed to the special effect makeup community as an alternative to oil based products.