Light Eyeshadow Palette

Objective: To create a light, warm toned, buildable, blendable, and ceasefree eyeshadow palette that does not contain a petroleum based emollient. Suitable for all skin types but, geared towards older skin and contains both matte and shimmer shades. Must also be able to hold fine details when pressed with decorative stamping and still maintain a degree of softness for ease of use. All colorants must be eye and lip safe in order to facilitate flexible usage.

Audience: All ages but, geared towards women with creative flair over the age of 35 with warm and light skin tones. Can be marketed as a multiple use product such as a blush, contour, highlight, or lip topper. May also be marketed to the special effect makeup community as an alternative to oil based products.